The Shopify Playbook: Scaling Smarter with seamless customer experience
with Jo-Anne Morgan, Senior Merchant Success Manager | Enterprise at Shopify
Are you struggling to take your ecommerce business to the next level? In this exclusive AwakenHub session, Jo-Anne Morgan, Senior Merchant Success Manager at Shopify, will share the strategies and insights that power some of the world’s biggest online brands—including Gymshark and Boden.
With years of experience guiding enterprise-level merchants across the EMEA region, Jo-Anne knows what it takes to scale successfully. She will break down the complex into clear, actionable steps—covering:
✨ Data insights that drive smarter decisions
✨ The role of AI in ecommerce success
✨ Process automation for growth and efficiency
✨ Real-world lessons in seamless customer experience from global Shopify clients
Whether you are running an established online store or just exploring ecommerce, this session will give you the knowledge to scale smarter, level up your customer experience, and grow with confidence.
➡️ Save the Date- tickets will be available September 2025
Jo-Anne Morgan, Senior Merchant Success Manager | Enterprise at Shopify
Who is Jo-Anne Morgan
Jo-Anne Morgan is a seasoned professional in ecommerce and digital marketing, currently serving as a Senior Merchant Success Manager at Shopify since January 2022, with a focus on enterprise and large accounts within the EMEA region. Previously, Jo-Anne held roles such as Head of Agencies & Partnerships at IRP Commerce, where strategic marketing planning and consultancy were central responsibilities. Jo-Anne Morgan is a Senior Enterprise Success Manager at Shopify based in EMEA.
Jo thrives in stakeholder management guiding the platform’s largest merchants towards achieving remarkable growth and operational excellence. With an impressive track record that highlights her commercial experience and client management, Jo plays a pivotal role in nurturing strategic partnerships and driving revenue with Shopify’s high-profile clients including merchants like Gymshark, Boden, and more.
